A new year has brought a new Run Gum formula for all to enjoy. CEO and two time Olympian, Nick Symmonds spoke with me about how they made their product better. Nick completed his first marathon in 2017 and looks forward to running Chicago one day!
“At Run Gum our goal from day one was to make a great tasting and great chewing piece of energy gum,” Symmonds explained. “That can be tough to do given the bitterness of caffeine. We got close with our first formula, but continued to work on making Run Gum taste and chew even better. Our new formulation uses a different gum base that has a softer chew. We also use a different blend of sweeteners and flavorings to make each piece of Run Gum taste more like regular chewing gum and less like a vitamin.”
The 12 piece variety pack features flavors of mint, cinnamon and fruit. Each pack contains two pieces of gum that have a hard coating and soft inside. One pack, or two tablets, provides 100 mg of caffeine, 40 mg of Taurine and Vitamins B6 and B12.
“Taurine is an ammo acid and is for cardiovascular function and development of skeletal muscle,” described Symmonds. “B-Vitamins help convert good into fuel. Both are essential in our energy blend and you will find that many energy drinks also contain these ingredients.”
I was a Run Gum user prior to the formula change so I was very curious to see if I noticed an improvement. I would chew a pack of Run Gum when I hit mile seven of a half marathon and then again around mile 10. The caffeine boost really powered me through the second half of a longer distance race. I would hold the pack in my hand for a mile or so before consuming to help soften the gum pieces.
Upon trying the new formula I immediately noticed there was no need to pre-soften the gum pieces prior to chewing. This new formula was had a softer texture and mimicked a traditional piece of gum when I chewed it. Not only was the texture easier to consume, but the taste was milder, less clinical.
I asked Symmonds how this was managed and he provided this overview about performance gums. “Most functional gums are ‘compressed gum’ rather than ‘extruded gum’. In order to get the functional ingredients into the gum, each piece is made by compressing powder into a solid piece. If this isn’t done right the final piece tends to be crumbly. We upgraded our gum base and upgraded the equipment we use to press each piece. Doing these two things allowed us to create a piece of gum that chews much better.”
I am super impressed with this new formula and feel that it does make a better product for endurance athletes, as well as anyone that needs a nutritious pick-me-up in the form of a convenient pack of gum. “Run Gum can be purchased at Amazon.com and RunGum.com,” Symmonds said. “It can be also be found in over 1,000 stores nationwide. Visit RunGum.com to find a store near you. International order can be placed at VitaCost.com.”