App Makes Health Tracking Simple

Wearable fitness trackers have exploded in popularity over the past few years, and while the devices provide helpful insight into the user’s daily habits, understanding data across platforms can prove difficult. To combat this, Mac Gambill and Phil Beene created Nudge, an app designed to pull all this data into one easy-to-understand number.
“There are a lot of great systems collecting a lot of great information on people,” Gambill says. “We want to bring this information together in a way that can present simple feedback but also be used for effective comparisons.”
Nudge, available both on the App Store and Google Play, syncs with information from Fitbit, UP by Jawbone, Garmin Connect, Withings, Moves, RunKeeper, Strava and MapMyFitness to track a user’s activity. Users can also manually add hydration and nutrition data across a variety of categories by logging their beverages and food throughout the day.
These, along with sleep data, combines to form the user’s Nudge Factor, a number between one and 110 that aims to show how healthy a person has been over the past 30 days. This score aims to level the playing field, allowing people from who participate in different activities to all understand their fitness level in the same way. Users can compare scores with friends and contacts via the friends feature built into the app.
“You can compare a cycling enthusiast with a runner with a basketball player,” Gambill says. “It’s a safe way of seeing lifestyles without getting into nitty gritty details.”
Nudge also works in conjunction with Nudge Coach, a tool that allows health coaches to see their clients’ Nudge score and tailor their plans accordingly.
“This ecosystem [of Nudge and Nudge Coach] can better bridge the gap between consumer and provider leveraging technology the consumer’s already using,” Gambill says.
To learn more about Nudge, visit