A Look Inside Bears Fit, the New Chicago Bears-Themed Gym


On April 15, the Chicago Bears organization announced the opening of Bears Fit, a Chicago Bears-themed fitness facility located at 155 E. Townline Road in Vernon Hills.  Just minutes from the highway, this facility is housed in a highly developed area featuring a Whole Foods, REI, and Marshalls Home Goods. The gym facility is easy to access and offers ample parking for gym-goers.

The 45,000 square-foot facility is just four miles from Halas Hall and was created with the Chicago Bears at its core. Branded weights, orange and blue walls, and even a Bears Pro shop make gym members a part of the Bears family.

“Bears Fit is a joint venture with Mark Mastrov’s group,” explained Mark Palmieri, General Manager of Bears Fit. “It was a strategic choice by the Bears organization to mark their first brand extension. The Bears are always looking for innovative ways to connect with fans outside of football, and a gym is a natural fit since it encourages health and fitness. Mastrov, founder and former chairman of 24 Hour Fitness, has previously partnered with the Dallas Cowboys and San Francisco 49ers on similar gyms.”

The gym is decorated to reflect Halas Hall and the Bears training facility. There is a pro shop housed at the front of the gym where gym members and non-members are able to purchase Chicago Bears gear. Nearly 50 televisions are placed throughout the gym so you will be able to feel the excitement on game days.

“We were fortunate to work with local Bears alumni for their feedback on the facility during the planning and construction phases and will be working with them going forward on special events,” explained Palmieri. “For Bears fans, we also have memorabilia on display and the only pro shop outside of Soldier Field.”

The unique memorabilia wall includes game-worn equipment, cleats, jerseys, and footballs. The notorious Bears weight scale, showcased in the movie “Brian’s Song” is on display and even available for members to try out.

Bears fans will enjoy the history displayed within the gym, but will also find a state of the art facility complete with free weights, group exercise classes, a recovery center, and the newest treads on the market.

“Bears Fit features the latest in exercise and recovery equipment, a 40-yard turf field, recovery center sponsored by Advocate Health Care, group fitness classes, saunas and steam rooms, tanning, Bears Pro Shop, interactive kids club and more,” stated Palmieri. “The 2,500-square-foot recovery center features two cryotherapy chambers, four hydromassage chairs and six NormaTec reclining chairs for compression boot/sleeve therapy. The space also features four therapy rooms, two recovery tables for stretching and Hyperice services and four tanning stations, including two VersaSpa Pro stalls.”

Memberships are open to anyone and are available without long-term contracts. More info can be found here.

“All memberships include access to the facility, turf field, group fitness classes, saunas and steam rooms, kids club, Fuel Zone and Pro Shop,” stated Palmieri.

“For an additional single-use or monthly cost, members can also buy personal training sessions or use the recovery center, which includes two cryotherapy chambers, four hydromassage chairs, six NormaTec reclining chairs for compression boot/sleeve therapy and four tanning stations, including two VersaSpa Pro stalls. New members can try each of the recovery center options once for free and are also provided with a free personal training session.”


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