PRESS RELEASE: Los Angeles (March 18, 2014) – Universal Sports Network and the International Triathlon Union (ITU)announced today a new multi-year rights agreement to air global triathlon events in the United States through 2018. The deal gives Universal Sports multiplatform rights, including exclusive TV and Internet rights, to ITU’s World Triathlon Series and its monthly magazine program.
The partnership allows Universal Sports to provide exclusive national coverage of major ITU events throughout the world including the upcoming World Triathlon Series event in Chicago, June 27-29, 2014, in preparation for the city’s World Triathlon Grand Final in 2015. The ITU World Triathlon Series is the sport’s premier global series that allows the world’s best athletes to compete head-to-head throughout the year.
“The sport of triathlon is undergoing tremendous growth in the U.S.,” said Robert James, Universal Sports’ senior vice president of content. “This new agreement with ITU showcases our commitment to that growth, and allows Universal Sports Network to be the number one destination for athletes and fans alike.”
“The USA is the birthplace of our sport and has a tremendous following there, so we are thrilled that Universal Sports Network will be broadcasting triathlon the next four years,” said ITU President and International Olympic Committee Member Marisol Casado. “Furthermore, Universal Sports, like ITU, is a young and competitive organization. We look forward to collaborating with such a like-minded entity to continue to grow the sport of triathlon.”
Universal Sports Network is now available on Time Warner Cable, Cox Communications, Verizon FiOS, satellite providers DIRECTV and DISH and numerous regional cable and IPTV operators in markets across the country.
About Universal Sports
Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States. Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year. For more information, please visit UniversalSports.com.
About International Triathlon Union (ITU)
The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines including Duathlon, Aquathlon, Cross Triathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France. It has maintained its headquarters in Vancouver, Canada since then and also has offices in Lausanne, Switzerland and Madrid, Spain. It now has 169 affiliated National Federations on five continents and is the youngest International Federation in the Olympic Games. Triathlon was awarded Olympic Games status in 1994 and made its Olympic debut in Sydney 2000. Triathlon is also featured in the Asian Games, Pan American Games and Commonwealth Games. Paratriathlon was accepted into the Paralympic Games in 2010 and will make its Paralympic debut in Rio 2016. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level.