Wicker Park will soon be home to the 11th, and largest Rapha cycling apparel store in the world.
The British cycling apparel and accessories maker began selling through other cycling stores in 2004, and a few years later opened its own shops to connect better to customers, Brendan Quirk, president of Rapha’s North American business, tells the Chicago Tribune. After a successful pop-up shop last year, Rapha will open at 1514 N. Milwaukee Ave. in October.
“Chicago is a world-class city and a world-class bike city, and we’re really psyched,” Quirk says.
Now, there are 10 Rapha’s worldwide, including one in both New York and San Francisco. Quirk plans to have eight U.S. stores by the end of 2017.
Because the Chicago store will be the biggest yet, the entire apparel collection will be displayed. The collection consists of a range of city clothing that can be worn both on and off a bike.
Each store, or “Cycle Club,” is meant to serve as a hub for local cycling enthusiasts, as well as a place to buy new apparel, the Chicago Tribune reports. Each club has a café, and regularly host’s screenings of bike races. It also offers a membership program for $200 a year, and allows access to members-only rides, apparel, free coffee and bike-borrowing privileges.
The Wicker Park corner storefront is the same location used for the fictional record store in the movie “High Fidelity,” the Tribune reports.