RAM Racing, the nation’s premiere race production company, will partner with MB Financial Bank to deliver the naming rights to RAM’s flagship race, the newly christened “MB Chicago Hot Chocolate 15k/5k”. The bank also becomes the exclusive presenting partner for eight popular races in RAM Racing’s 2017 Chicago Racing Series. The sponsorship marks the first time in RAM’s history it has secured naming rights or a multi-event presenting partner.
“This is a great partnership for our two Chicago-based companies,” said Steve Ginsburg, RAM’s CEO, “because our philosophies are so similar. RAM always looks for sponsors who are as dedicated to benefitting the running and charitable communities as we are. In MB Financial, we found a perfect match since giving back is a priority for them, too.”
Rob Gilland, MB Financial’s Chief Marketing Officer, commented that “We are drawn to the RAM races because each event benefits a different local charity. MB is committed to making our local communities better places to live and work and with the Chicago-centric race series, we are able to help make a difference in neighborhoods across the hometown we share with RAM.”
The Chicago RAM race series, including the MB Chicago Hot Chocolate 5k/15k, attract an estimated 200,000+ participants and spectators annually. From families to young active singles, and from avid runners to casual joggers and walkers, MB and RAM will both entertain and introduce these runners to a number of local philanthropic organizations that make a difference in Chicagoland.
MB’s sponsorship of the race series features the introduction of a new logo that will be used for the 10th anniversary of the Chicago Hot Chocolate 15k/5k, as well as MB designs on all digital spaces and promotions, race expo and packet pick up platforms, inclusion in the Hot Chocolate goodie bags and on the 15k participant medal’s ribbon. Additionally, MB will have a dominant race-day presence at all the events in the series.
Races included in the sponsorship:
June 4, 2017 North Shore Classic
June 25, 2017 Big Foot Triathlon
July 23, 2017 Big Ten Network Big 10K
September 9, 2017 Run Mag Mile
September 17, 2017 Bucktown 5K
October 21, 2017 Pumpkins In The Park
October 29, 2017 MB Chicago Hot Chocolate 15k/5k
November 23, 2017 North Shore Turkey Trot
April 29, 2018 Ravenswood Run