Foot Locker And ASICS America Kick Off 2016 ‘Real Lives. Real Runners.’ Campaign


Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, in partnership with true sport performance brand, ASICS America Corporation, announces its second-annual “Real Lives. Real Runners.” campaign, ahead of the 2016 TCS New York City Marathon on Sunday, Nov. 6. Foot Locker and ASICS will once again partner with MOFILM, inviting filmmakers to identify authentic runners and document their stories in a short film on why they run and how running impacts their lives.

The winning film will air during the nationally televised broadcast of the 2016 TCS New York City Marathon on ESPN2 from 9:00 a.m. to 12:30 p.m. ET. Additionally, the winning filmmaker will receive a cash prize from MOFILM.

To be considered, filmmakers must submit up to a two-minute video, and an abbreviated 60-second version, celebrating runners from all walks of life. Deadline for submissions is Tuesday, Sept. 6. For more information, entrants should visit

“Our first installment of the ‘Real Lives. Real Runners.’ campaign in 2015 uncovered a wealth of talent and self-expression from both our filmmaker entrants and their running subjects,” said Stacy Cunningham, vice president of marketing for Foot Locker. “The campaign shined a light on the different types of inspiring runners out there and their fascinating stories. This year, we’re raising the bar and challenging filmmakers to get creative, inject a new wave of freshness into their projects and develop their own interpretation of what ‘Real Lives. Real Runners.’ truly means to them and the runners they document.”

Foot Locker and ASICS will select five finalists, whose 60-second spots will air digitally on Foot Locker’s YouTube page and be shared via the brand’s social channels. During the month of October, the world at large will be able to vote on their favorite spots. The top three filmmakers will attend an exclusive event in New York City hosted by Foot Locker and ASICS leading up to the marathon where they, along with their subjects, will present to a judging panel of industry leaders.

“We are excited to enter our second year of collaboration with Foot Locker to capture and share these stories,” said Roeya Vaughan, vice president of marketing for ASICS America. “Storytelling creates such a powerful human connection, and we look forward to another year of authentic and compelling films that will touch and inspire all of us.”

Foot Locker has been dedicated to the sport of running for more than four decades. In further support of its official 2016 TCS New York City Marathon sponsorship, Foot Locker will celebrate five inspiring runners who have used running to overcome personal trials and tribulations as a part of the 40th running of the “Foot Locker Five Borough Challenge.” The Five Borough Challenge team will run the first 13.1 miles of the 2016 TCS New York City Marathon together, and go on to complete the last 13.1 miles of the race at their own pace.