In December, Fleet Feet Old Town will have a new address.
Currently located at 1620 North Wells Street, Fleet Feet Old Town will move to Crilly Court Plaza, at 1706 N. Wells Street. In honor of the flagship relocation, Fleet Feet is hosting a grand opening event.
On Wednesday, Dec. 6, the On the Move Fashion Show will be held at Second City Theater at 7 p.m. New winter running gear from brands Nike, Saucony, Brooks, Mizuno, North Face, New Balance, and more will be sported; three new brands will also be introduced at the show.
Immediately following the show, an after-party celebration will take place at the new Fleet Feet Old Town location.
“We will have food, drink, entertainment, shopping promotions and each attendee will leave with a gift bag full of goodies,” an email from Fleet Feet says.
After making the announcement on Nov. 13, Fleet Feet CEO and co-owner Dave Zimmer sent out an email Friday explaining the reasoning behind the move.
“The time has come, and our lease has come to an end at our current space in Piper’s Alley and we found an incredible space just a few steps down in the historic Crilly Court Building,” Zimmer says.
The location features oak floors, reclaimed barn wood, high ceilings and light through transom windows. “The building perfectly balances historic heritage with modern interior design with its high ceilings,” he adds.
Fleet Feet Old Town’s history began in 1996 on North Avenue, with just three employees. Since then, it has moved twice to accommodate runner’s needs in the area.
In Zimmer’s email, he reflects on some of the store’s greatest memories at Piper’s Alley; from hosting world class athletes such as Meb Keflezighi, Ryan Hall, Bart Yasso, Evan Jager and more, to launching groundbreaking shoe technology, the last decade of Fleet Feet Old Town has not been slow.
“But the most memorable was the way the Chicago running community supported us after a catastrophic 2015 fire. Words can only do so much,” Zimmer says. “It was humbling to say the least.”
The store has “a continuing effort to gain the space to host seminars, fun runs and special events and best serve the vibrant Chicago running community,” its website says.
“Old Town is the root of Fleet Feet Sports Chicago and we plan to be here for a very long time,” Zimmer says.