Universal Sole Running Store is proud to announce that Budweiser has signed on as the presenting sponsor of the sixth annual Burgers & Beer 5k hosted at Soldier Field on July 17, 2017. As Chicago’s oldest independent running store, USOLE is thrilled to have the support of one of the beer industry’s largest brands.
“We had an amazing opportunity with Budweiser presented to us, not only to support our event, but also our charity partner, Girls in The Game,” said Joel Feinberg, owner of Universal Sole. The partnership originated through a regular attendee of the USOLE events seeing Burgers & Beer as the ideal opportunity for Budweiser to get involved on a local level. “We wouldn’t have had this partnership without the support of our USOLE runners. Even though Budweiser is a large brand, we feel that it speaks volumes of how the community works together to support a cause. We consider ourselves very lucky!”
Budweiser will be served from the iconic, pop-up beer garden at the Burgers & Beer 5k. The beer garden features seating, 42” plasma TVs and a “rooftop” lounge. Burgers & Beer has been a USOLE tradition since 2010. It started as a grassroots event to bring people together for a free fun run of three or five miles coupled with a cold beer and burgers from various neighborhood bars. The fun run held on the first Monday of each month has always been about bringing the Chicago running community together. With the growth and popularity of the monthly runs, USOLE introduced the 5k event in 2012.
The race signed on with Girls in the Game as their charity partner for the second year with proceeds supporting the partner programs. Girls in the Game knows that girls are strong, and that given the opportunity they’re capable of changing their lives and their communities. Since 1992, Girls in the Game has empowered more than 40,000 girls, helping them to grow up happy, healthy and strong. They learn through sports, health, and leadership programs that it’s not about winning. It’s about making your voice heard and overcoming obstacles; getting off the sidelines and into the game.
The Burgers & Beer 5k features a flat, fast out-and-back course starting at Soldier Field and heading south to 31st Street on the Lakefront Path. Registration will remain open until it reaches 1,000 entries. Each runner will receive a burger, beer and a custom beer stein. Additional beers will be available for purchase onsite. Awards will be presented to the top three overall male and female finishers and age group winners. Athletes can register on www.universalsole.com.