Today, the Bank of America Chicago Marathon announced that it will expand one of its longest standing partnerships in the event’s 40-year history, naming Gatorade Endurance as the exclusive on-course energy gel provider through 2020. Gatorade, a formidable brand in the sports arena and the endurance industry, became an official sponsor of the Chicago Marathon in 1989.
“Gatorade has been one of our most loyal partners for almost three decades,” said Bank of America Chicago Marathon Executive Race Director Carey Pinkowski. “We have had a front row seat to their advancements in hydration and nutrition science, and we are excited to be the first major marathon to provide Gatorade Endurance Energy Gel on course.”
This spring, Gatorade Endurance introduced Gatorade Endurance Energy Gel, which provides carbohydrate energy for prolonged training or racing to help endurance athletes continue to perform at a high level. Available in Blackberry, Apple Pear and Vanilla flavors, each Gatorade Endurance Energy Gel is 80 calories, with 20 grams of carbohydrate and 100 mg of sodium. In addition to pouring more than 48,000 gallons of Gatorade Endurance Formula on race day, the Chicago Marathon will provide more than 45,000 Gatorade Endurance Energy Gels at mile 17.8 as part of a complete pre- to post-race fueling solution.
“It’s important that runners don’t wait until their carbohydrate stores become depleted to replenish,” said Matt Pahnke, a principal scientist at the Gatorade Sports Science Institute and avid endurance athlete. “In addition to Gatorade Endurance Formula, which is offered at every aid station throughout the race, Gatorade Endurance Energy Gels can provide runners with the needed additional carbohydrate energy to help them continue to perform at a high level.”
Gatorade Endurance will also offer runners Gatorade Endurance Carb Energy Drinks, Gatorade Endurance Carb Energy Chews and Gatorade Recover Shakes as part of their race-day fueling options.
“Gatorade is proud to be celebrating nearly 30 years as an official race partner,” said Gatorade Chief Marketing Officer Andrew Hartshorn. “Our mission is to fuel athletic performance, so we’re excited to expand our partnership with the Bank of America Chicago Marathon, fueling 45,000 incredible athletes before, during and after the race with Gatorade Endurance products.”
Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute, the Gatorade Endurance line of products helps deliver fluids and nutrients endurance athletes need for a training session or race. Gatorade Endurance products are available for purchase at GatoradeEndurance.com and select endurance sports specialty retailers.